Parvati (Brand, Concept, Product And Pack Ideas With Target Groups)
Nutriset planned to launch nutritional supplement products intended for pregnant and lactating mothers, particularly for women from lower socio-economic class. A study was commissioned to determine the most preferred flavour and variant of the supplement, and other attributes such as preferred brand name, willingness to pay for different size of packs, preferred pack size, place of stocking etc.
DevInsights partnered in the study that was carried out in peri-urban and rural areas adjoining Lucknow, Uttar Pradesh, India. The study used mixed method design. The primary method adopted for the study was Central Location Tests (CLT) at two locations with target group of the product. DevInsights developed the tools, trained the field teams, carried out the data collection, analysed the data collected and wrote the report.