Impact Evaluation Of TWM BCC Intervention

Tata Trusts

Gujarat

March 2017-September 2017

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The Tata Water Mission (TWM) of Tata Trusts, initiated a Behavior Change Communication (BCC) intervention for behavioural change and generation of demand for relevant products & services around three key behaviours /practices (Water Handling, Sanitation and Hand Washing). The BCC activities included behaviour change through the “Nurture” aspect of the Behaviour Centred Design (BCD) model – a radically new approach to behaviour change for public health, developed by London School of Health and Tropical Medicine (LSHTM)

DevInsights carried out the impact evaluation of the BCC intervention including baseline and an end line study in the 35 villages to analyse the efficacy of the BCC module in terms of driving sustainability in WASH behaviours including toilet usage, to compare rollout strategies, to arrive at context specific insights in order to generate a proof of concept for mapping of BCC onto large scale WASH programs in the Trusts. Data was collected using CAPI method.