Research-driven change: Our special initiatives

At DevInsights, we believe in the transformative power of data. Our Special Initiatives are designed to tackle the most pressing challenges of our time, from climate change to social equity.

Dev Communion

Connecting for Social Change

Any communication that facilitates and accelerates development process is termed as ‘Development Communication.’ We at DevInsights extending its wing of operations to communication for social development and change aims to innovate design and establish communication solutions backed by data. Riding on evidences DevInsights with its DevCommunion wing would connect, communicate and collaborate with partners for desired social change.

Here, we explore opportunities, study the patterns, situate locally viable strategies, track quick returns, modify to situations if warranted, ensure the agreed results and analytically document the lifecycle of outcomes. We strive towards providing economical and efficient solutions that are sustainable and adaptable to suit diverse locale.


The team at DevInsights partners on various communication and
documentation projects that includes:

Publications

We offer comprehensive publications in both print and audiovisual formats, ensuring the dissemination of valuable information and insights.

Documentation

Our documentation services cover both print and audiovisual mediums, providing thorough and engaging records of projects and initiatives.

Social & Behaviour change communication (SBCC) material development

We develop impactful SBCC materials designed to influence positive social and behavioral changes within communities.

communication research

Our communication research services include information needs assessments, KAP studies, and action research. We cover all stages from baseline studies, strategy design, field testing, implementation, to evaluation.

Capacity building

We provide training and capacity-building programs focused on enhancing documentation and communication skills.

News & media support

Our team offers robust support for news and media activities, ensuring effective dissemination and coverage of key messages and events.

devTalk

DevTalk is our platform where social change torchbearers share their inspiring journeys and experiences, fostering a community of learning and growth.

music for development

The Power of Music in Human Life

Music has been a part of humans at various stages of life – to wake us up in the morning, make us sleep, make us dance and make us feel good during low. From infancy to adulthood music is an important part of our lives. Music is effectively used at the time of worship, workouts and parties, initial learning through rhymes, used as national anthems, games anthems etc. Music can summon a wide range of emotions most of which are remarkable that creates long-term impact on minds- especially to the younger minds.

Music for development (M4D) is a novel initiative, conceptualized by DevInsights, which underlines the use of Music in it’s most popular format, for making effective and sustainable change in current knowledge, attitude, behavior and practices. DevInsights successfully piloted M4D model, which can be replicated or scaled-up in different settings, sectors and geographies.

A Behaviour Change Communication (BCC) Tool for WASH


The honorable Prime Minister of India, Mr. Narendra Modi introduced Swachch Bharat Mission on 2nd October 2014 to ensure Clean India in five years. Mr. Modi’s admission to the filthy situation in which Indian citizens have been living and the fact that nothing was done paved the way for creating national attitude towards achieving Clean India. Bureaucrats and politicians were seen promoting cleanliness activities through photos, plans for the infrastructure were created and strategies oriented in order to bring about a greater impact of the Swachch Bharat Plan.

This outlay promised and allocated a sizeable amount to infrastructure of building toilets across the country but is that the greatest challenge that the government faces? Perhaps no! Poor sanitation habits, lack of awareness regarding cleanliness, hand washing and hygiene, are widely accepted to be the difficult challenges to overcome. Adding a greater sum of money does account for building toilets but it is not enough to bring about a change for achieving Clean India by 2019. A fractional part of this big diverse nation has taken up the challenge to mind their behaviour by not littering the streets, by building and using latrines in their houses, educating their children and neighbors about the significance of hand washing. Hence, there is a dire need to create awareness, formulate strategies and engage communities for a change in Behaviour. One way we could effectively bring about such a transition is through music.

From infancy to adulthood, through multiple transitions in our lives, from rosy to rocky, music is a part of all. We know we like a song when we find our feet tapping to a tune, our heads nodding and fingers clicking to the rhythm. We carry the lyrics in our mind not fully understanding how those words imprinted in our subconscious mind influencing our understanding of things and our actions. It will be extremely naive for anyone to assume that music has a purpose only for entertainment’s sake. At various times it has become a tool to promote an idea, empower communities, communicate sentiments and control demeanor. We know how Mozart’s music has been used in the past to direct appropriate Behaviour among young offenders, how punk rock became a strong tool for communicating, rebelling and empowering women. Scholars have time and again emphasised the connection of music and neuroscience and how it can be used for a deep-seated change in human Behaviour and for human development. Music for Development (M4D) aims for such an efficient and long lasting impact in support of Swachch Bharat Abhiyan.

Music for Development aims to produce music of the popular culture for children studying in school for educational purpose, as the lyrics of the song will ensure that the lesson sticks with them while it is still enjoyable. The song lyrics strictly promote and emphasize on key WASH behaviors. Advertently, efforts have been made to devise music with which the children of a particular region are well familiar with so that the songs don’t seem foreign and easily position themselves in their young minds. The project demands a routine playing of the songs in schools where the top priority will be recalling knowledge, ensuring it is enjoyable yet doesn’t overshadow the lesson. The lyrics are playful, informative and easy to grasp for any young child where there are direct instructions, which are vital for teaching repertoire. Learning through such an approach will ensure nurturing of the child by building healthy habits in lines of Swachch Bharat Abhiyan.

Swachch Bharat Mission Overview

Introduction:

  • Launched by Prime Minister Narendra Modi on 2nd October 2014.
  • Aim: Achieve a Clean India in five years.

Initial Steps:

  • Admission of the filthy living conditions.
  • Promotion of cleanliness activities by bureaucrats and politicians.
  • Creation of infrastructure plans and strategies.


Challenges and Solutions:

  • Primary Challenge:
      • Poor sanitation habits and lack of awareness about cleanliness, hand washing, and hygiene.
  • Government Efforts:
      • Allocation of funds for building toilets.
      • Recognition that infrastructure alone is insufficient.
  • Behavioral Change:
      • Importance of changing public behavior.
      • Need for awareness, strategies, and community engagement.

Role of Music in Development (M4D)

Music’s Influence:

  • Integral part of life from infancy to adulthood.
  • Evokes emotions and influences behavior.

Historical Examples:

  • Mozart’s music for behavior correction.
  • Punk rock for empowerment and communication.
  • Creation of infrastructure plans and strategies.


Music for Development (M4D) Initiative:

  • Conceptualized by DevInsights.
  • Uses popular music to promote key WASH behaviors.
  • Focus on children in schools for educational purposes.
  • Region-specific music to ensure familiarity and effectiveness.
  • Routine playing of songs in schools to reinforce lessons.


Implementation Strategy

  • Song Characteristics:
      • Playful, informative, and easy to grasp lyrics.
      • Direct instructions for teaching key behaviors.
  • Expected Outcomes:
      • Playful, informative, and easy to grasp lyrics.
      • Direct instructions for teaching key behaviors.

Devtalk

Join the conversation. Fuel your research journey with DevTalk

DevTalk is a platform for speakers to present interesting, well-formed ideas in the form of powerful talks, with the intention of spreading them across society. We invite policy makers, social entrepreneurs/innovators and development practitioners to explore various topics related to the concept of Monitoring, Learning and Evaluation of social interventions. We believe passionately in the power of ideas to transform people’s minds, lives, and, eventually, the world. With DevTalk, we’re creating a national database of free information from the world’s most inspired thinkers — as well as a group of ambitious souls who can interact with ideas and events from around the world, all year long.

We are committed to sharing information that matters through DevTalk’s short talks and presentations. Our mission is to inform and educate global audiences in an accessible way.

Do you have a compelling idea, intervention, or model that you’d like to share with the rest of the world? Please contact us if you have any questions or would like to learn more.