Baseline Study for Shubh Aarambh Reimagined 3.0’ Programme

Client’s Name:- Magic Bus

State Covered: Baddi (HP), Malanpur (MP), Sricity (AP), and Induri (MH).

Duration:- October 2023 – February 2024

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Magic Bus India Foundation, in collaboration with Mondelez India, has initiated the ‘Shubh Aarambh Reimagined 3.0’ Programme, aiming to empower 20,000 adolescents over three years in four locations: Himachal Pradesh, Madhya Pradesh, Andhra Pradesh, and Maharashtra. The program utilizes sports as a medium for holistic development, focusing on life skills, sports excellence, gender equality, and the right to play for children.

DevInsights conducted a baseline study to establish a foundation for evaluating the program’s impact and effectiveness. The study followed a cross sectional mixed method research design to understand the then-current situation regarding the empowerment of adolescents, promotion of sports excellence, challenges to gender stereotypes, integration of sports-based life skills in education, and participation in the Fit India movement. The study covered a total of 1440 samples across the four locations, with 360 students from grades 6-8 in each location. In addition to the quantitative surveys, qualitative surveys were also conducted with other stakeholders. These qualitative surveys were conducted to gain in-depth insights into stakeholder perceptions, identify implementation challenges, and assess partnership potential. The findings aimed to provide stakeholders with valuable insights for informed decision-making in the future implementation and development of the Shubh Aarambh initiative.